Our Mission

We are led by our beliefs, purpose and anchor values

Our beliefs, purpose, and anchor values are deeply rooted in us as an organization and individually. They serve as our guiding compass in everything we do and how we do it. Together, they comprise the foundation, pillars and framework of our culture.

More About Our Mission

We are on a mission to achieve our purpose by working with evidence-based interventions to reshape the food environments to enable the prioritization of healthy, diverse, nutrient-dense foods (NDFs).

Giving NDFs a better and greater standing to make them the easy choice and, in turn, the default choice for people going forward. Choices that require minimal mental and physical effort, willpower and agency. So, over time, the choices can become habits driven by automatic thinking and the biological reward system. (Mission in external domain).

Additionally, supporting people by providing requisite knowledge and skills, consistent encouragement, and facilitating convenience towards realizing the following expected outcomes:

a) Stimulate people to move beyond awareness to gain requisite knowledge about nutrient-dense food groups and a healthy, diverse, nutrient-dense diet;

b) Enable people to learn how to combine their foods in ways that are synergistic rather than antagonistic to their bodies;

c) Enhance their self-efficacy and close their intention-behaviour gap; and

d) Most importantly, overall, help them to make lasting, healthy food choices, positively evolve their dietary patterns, and accelerate their transition to healthy, diverse, nutrient-dense diets. (Mission in personal domains),

Our Strategy

Scientific evidence show that it is crucial to prioritize healthy, diverse, nutrient-dense foods (NDFs) and make them the easy and default choice in food environments (FEs). Towards enabling people to make lasting, healthy food choices, and tackling the global burden of malnutrition in all its forms and diet-related non-communicable diseases (NCDs).

As our mission is to bring about the prioritization of NDFs and make them the easy and default choice in FEs of local communities in low- and middle-income countries (LMICs). We developed a strategy to answer the “How” of our mission.

The strategy is thematic, tagged “Eating for Lasting Health”, and it embodies the five (5) fundamental beliefs of our organization. It is a cohesive and holistic strategy that involves implementing a combination of scientific, evidence-based interventions that are interconnected and tailored to help reshape FEs of LMIC local communities. Thereby, driving and catalyzing a shift in the FEs from unhealthy foods (UPFs, HFSS and unsafe foods) and diet-related NCDs, to NDFs and lasting health. Ultimately leading to the prioritization of NDFs in the FEs. One local community at a time.

Our Strategy Execution Process

This is the process adopted to execute our strategy for implementing the combination of evidence-based interventions tailored to reshape food environments (FEs) in LMIC local communities. Beginning in Abuja, Nigeria.

Twelve (12) indicators were identified to guide the strategy execution process. These indicators are that the process must be: evidence-based, pragmatic, equitable, just, context-specific (adaptable to LMICs), innovative, collaborative, supportive, consistent, measurable, impactful, and lasting.

Also, to ensure the strategy execution process is not only in line with the above-stated indicators but also, more specifically, addresses cross-cutting issues related to the primary drivers or determinants of food choice and eating behaviours within and outside the FEs of LMIC local communities. The process is further structured under four (4) identified focus areas. These measures were taken to meet the parameters for the interventions' effectiveness and to help guarantee the delivery of optimal, lasting outcomes.

The focus areas are:

1. Evidence-based Advocacy, Education, and Behaviour Change

2. Multi-Media Content Production and Promotion

3. Training and Tailored Livelihoods Creation for Youth and Women

4. Enterprise Creation & Financing

ehb Anchor Values

Our values

We are led by genuine beliefs and values

We are principled

Our values

Our anchor values comprise our brand and people values. While our people values will feature on our career page coming soon, below are our brand values.

We think limitlessly

We are people-centric

Our values

Our values

Our values

We solve fundamental problems

We express with simplicity

Our values

We see the big picture

Our values

Join our just cause

We are reshaping food environments in LMIC local communities to enable them prioritize healthy, diverse, nutrient-dense foods (NDFs). The pilot has begun in the Federal Capital City (FCC) of Abuja, Nigeria.