Join our effort to prioritize healthy, diverse, nutrient-dense foods in food environments of low- and middle-income countries (LMICs).
Our Purpose
Eat Healthy Better (ehb) is a nonprofit, non-governmental organization set up with a purpose to help redress the imbalance that led to the dominance of ultra-processed foods (UPFs), and other unhealthy foods that are unsafe and high in fat, salt, and sugar (HFSS) in food environments of low- and middle-income countries (LMICs).
Beginning with a pilot run in food environments of local communities in eight (8) districts of the Federal Capital City of Abuja, Nigeria.
Eat Healthy Better has been active in evidence-based education and behaviour change efforts since 2024. But the organization was officially incorporated on December 16, 2025, under Registration No.9080703.
Background
The food environment is the space within the food system where people directly purchase food.
Scientific evidence has shown that food environments globally have become unhealthy, as ultra-processed foods (UPFs) and other unhealthy foods high in fat, salt, and sugar (HFSS) have displaced healthy, nutrient-dense foods.
The displacement occurred as food environments gave priority to UPFs and other unhealthy foods for decades due to obvious reasons. Therefore, creating an imbalance that led to the dominance of unhealthy foods.
On the other hand, as consumption of unhealthy foods surged, healthy, nutrient-dense foods (NDFs) were pushed into being the difficult choice that required a lot of mental and physical effort, willpower, and high agency from consumers. Along with less benefit from the biological reward system. A very frustrating, exhausting, costly, and often stressful experience for any human existence. But while people are consciously aware of this difficulty they experience, the majority of those who want to eat healthy are helpless in the situation and therefore end up turning to the easy, convenient, affordable, and highly rewarding choice of unhealthy foods.
The resulting myriad of negative health effects from the dominance of UPFs, HFSS, and unsafe foods in food environments is the largest contributor to the global burden of malnutrition in all its forms and diet-related non-communicable diseases (NCDs), which have continued to increase over the years.
In the present state of things, it has become crucial and urgent to redress the imbalance in food environments by reshaping them to prioritize healthy, diverse, nutrient-dense foods (NDFs). Towards enabling people to make lasting, healthy food choices, positively evolve their dietary patterns, and transition to healthy, diverse, nutrient-dense diets for the long term.
Target Food Choice Determinants in LMICs
We believe every human being innately desires to eat healthy. As such, the healthy, diverse, nutrient-dense diet for all, especially people in low- and middle-income countries (LMICs), should comprise a variety of food items that are affordable (income), palatable, convenient (assisted self-efficacy), low-cost (price and promo), safe (quality, free-selection), accessible, available, and meet their daily energy and satiety needs.
Just Food Systems and Food Environments
We believe food systems, and particularly food environments, should prioritize healthy, diverse, nutrient-dense foods (NDFs) over ultra-processed foods (UPFs), and other unhealthy foods high in fat, salt, and sugar (HFSS). Also, like UPFs, NDFs too should be supported with effective situational cues through optimal choice architecture, the power of branding and brand experiences, and greater marketing efforts that utilize messaging cues that are emotional, aspirational (purposeful), trendy or pop culture to trigger, stimulate, persuade, and sustain necessary healthy food choices and eating behaviours in people.
Our Beliefs
We have Five (5) Fundamental Beliefs
Equity in Diet Diversity and Quality
Planetary Health
We believe every individual across all demographic segments has a personal responsibility to act and engage in practices and habits that protect our environment and prevent climate change. Towards sustaining our planet for both the present and future generations.
We believe God created natural, diverse, nutrient-dense foods in abundance for every human being to have enough. Therefore, every human being has a God-given right to a healthy, diverse, nutrient-dense diet daily.
Malnutrition Eradication
We believe that, with an innovative, collaborative, equitable, and just, evidence-based, adaptable, supportive, and long-term approach, most people will commit to and take action to engage in lasting, healthy dietary patterns (their food choices, eating habits, and routines). Also, the global burden of malnutrition in all its forms can be eradicated globally.
Mr. Ignatius Ayewoh
Former Director General of Bureau of Public Enterprises (BPE)
Retired Senior Management at Union Bank and former Treasurer of the Anglican Communion, Nigeria
Mrs. Chioma Okoli
Mrs. Dorcas Akinkugbe
ehb Trustees
Ms. Oreofe Grace Akinkugbe
Tracking the Facts
Facts about the progress of work in reshaping food environments of LMIC local communities. The pilot began in November 2025.
8
13
External domain actors impacted
Districts Explored
1
1
Cities
Partners
Lived Experiences
Food Environment Sights and Sounds
Where We Are
We are based in the heat of the Federal Capital City, Abuja where we are implementing a pilot run of reshaping food environments across seven (7) districts.
Address
Drive 4, Prince and Princess Estate, Kaura District, Federal Capital City, Abuja, Nigeria.
Hours
Mon-Fri 9am-5pm